MIARO JEWELRY
IDENTITY
“Miaro” is Malagasy for protection. Partnered with UNESCO World Heritage sites, these 3D printed jewelry pieces would aim to provide economic resources and opportunities for the people of Madagascar. Every day, thousands of native rosewood trees and animals are destroyed solely for money and export, often by locals to provide income for families. The Rainforests of the Atsinanana are made up of six diverse rainforests, many containing species that are endemic to this region. Proceeds from the jewelry would be used to help restore and protect the natural environment and endangered species that are currently at risk in this extraordinary place.
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Each ornament was distinctly created through 3D printing processes to resemble flora and fauna native to the Atsinanana Forests. Package design created to connect with individual jewelry pieces inside with corresponding watercolor designs.
AUDIENCE &
DESIGN PROCESS
The audience for this brand would be younger women that are environmentally friendly and want to make a positive change in "her world". These women are willing to spend more money on a brand they trust and know their money will go to causes that support their views. To focus on this, the marketing would be primarily social media based to reach the women through their favorite apps, like Instagram. With Instagram, we would create enticing posts and stories that represent the lifestyle these women want to have—they want to be fashionable, fun, and save the world. With this in mind, the brand would be sold online (other than a few select boutiques that order wholesale) so the products can be easily obtained through social media ads.
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For the brand design and packaging, I felt minimal design was key. Many iconic jewelry or fashion lines have very simple logos and color schemes, but you can usually recognize them instantly like Tiffany Blue or the Target Bullseye. With this in mind, the kept the logo to a minimum, with clean typography and colors. What sets the packaging apart is the textured recycled paper, green water color elements, and handwoven linen inserts. The pieces themselves were 3D printed and have a rough, organic texture, much like the things they were based off of such as the mountains or the skin of a chameleon. All of these details were inspired by the rainforests and the animals found inside.
